Healthcare & Medical Devices

Enabling Market Access in a High-Impact, Regulated Industry

The healthcare and medical device sector is rapidly evolving—fueled by increasing healthcare access, digital health adoption, government investment, and rising demand for advanced diagnostics and patient care technologies. From surgical equipment and diagnostics to wearables and hospital infrastructure, entering this space requires deep domain knowledge, regulatory readiness, and the right clinical and distribution networks.

At GROEAST, we empower healthcare and medtech innovators to navigate the unique challenges of expanding into India and emerging markets.

What We Do

We analyze healthcare infrastructure, private vs. public sector dynamics, procurement trends, and disease burden to identify high-growth segments and product-market fit.

We assist with navigating India's regulatory frameworks—CDSCO approvals, clinical evaluation requirements, import licensing, and medical device classification—ensuring fast-track, compliant entry.

We help build distribution and institutional sales networks by identifying key hospital chains, diagnostic networks, medical retailers, and clinical KOLs for partnerships

We decode government pricing controls (NPPA), insurance schemes (Ayushman Bharat), and public procurement norms to develop effective pricing and reimbursement strategies.

From contract manufacturing and assembly units to device component localization, we help reduce cost-to-serve while improving regulatory alignment.

We co-design customized launch strategies—covering channel rollout, clinical engagement, after-sales service setup, and digital marketing for health professionals.